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Why Modern Sales Strategies Don’t Work…

Are Your Sales Faltering? Find Out Why

· strategy,Sales Effectiveness,scrum

Modern Sales Is Broken

You may want to sit down before you read this post. Chances are, it will show you why your current sales strategy is bound to fail, even if it hasn’t yet.

Failure isn’t just going out of business. It’s also stagnation, the inability to move forward and improve.

Countless businesses across the world are experiencing this exact stagnation. Their revenue is mediocre, but it’s not phenomenal!

Only the most innovative and flexible companies’ embrace the kind of creative solutions that promote unending growth!

Do you want your revenue to continue growing over time?

Then you will have to look to your sales team.

At the moment, you’re probably using a competitive strategy to promote your sales. You incentivize good performance with commissions so that your reps stay hungry.

While a competitive strategy may work in the short term, eventually your sales representatives will start competing with each other for leads.

The result? Unhappy customers, decreased market share, and limited revenue…

Fortunately, you CAN flip the script!

Your reps CAN work together as an optimized sales team dedicated to fostering all leads as efficiently as possible.

Is this all too radical for you?

Keep an open mind… it may save the future of your business!

If you’d like to see whether a team selling approach is viable for your business, read on.

The Team Selling Framework

But how does Team Selling work and why?

Teamwork certainly sounds good, but why should you be willing to completely overhaul your sales strategy in order to implement it in your business?

The team selling strategy, at its core, was inspired by a project management software developed in the 90s called Scrum. 

Scrum was developed as a solution for the dynamic needs of large product development teams.
 

Here are the basic features…

  • All sales representatives are organized into autonomous teams that collaborate to complete “sprints,” which are 4 week sales campaigns.
  • All team members share information and develop collective strategies that are adaptive to the current situation... they become highly responsive.
  • Though the work is done collectively, each individual is held accountable to the group, fostering both individual and collective improvement.
  • Each individual (Specialist) contributes in a way that plays to their strengths so that the team can achieve maximum efficiency.
  • Individual team members share their expertise with other team members in weekly training meetings. This way, if required, teammates become able to perform other members work.

The collective approach that Scrum introduced to project management can be used in a sales strategy to promote more efficient sales teams and boost revenue significantly.

However, team selling isn’t necessarily the best strategy for every business. The key factor is Leadership's ownership of this evolved approach to generating sales.

If you’d like to learn whether your sales team is fit for a team selling strategy… Download our Team Selling Readiness Checklist by clicking on the link below… it's 100% FREE.

More on ProSales Systems
Interested in learning more about a Team Selling strategy for your sales organization? Read our manifesto. Or, you can learn from other sales leaders by joining our Team Selling Strategies LinkedIn Group or listen to our podcast.

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